Direct-to-consumer, or DTC, brands are built on a foundation of convenience, unique advertising, and strong customer relationships. DTC brands communicate and learn more information about their customers through digital means rather than through a traditional retail...
Customer data is one of the most critical tools that direct-to-consumer brands possess. Traditionally, brands have used a middleman when selling products to their customers. DTC brands cut out this middleman, which gives them a more direct relationship with their...
Direct-to-consumer, or DTC brands, have often taken unconventional paths when it comes to advertising. For example, many utilize Instagram or other social media influencers to promote their product. Recently, DTC brands have started to move away from social media...
Is creating a direct-to-consumer brand in 2019 still a viable option? This is a question many ask themselves as they see constant influencer advertisements, countless new products without anything that sets them apart from the rest, and an oversaturated market. If...
Running a direct-to-consumer (DTC) brand takes immense dedication and responsibility. By avoiding the middleman of business, DTC brands work directly with the customer. By putting their focus solely on the customer, they are able to provide excellent service and...
One of the most difficult aspects of creating, growing, and finding funding for a startup is evaluating the business’ health and potential for long-term success. Unit economics offer a structure through which you can measure the potential of your startup. Before...
