Direct-to-consumer, or DTC, brands are built on a foundation of convenience, unique advertising, and strong customer relationships. DTC brands communicate and learn more information about their customers through digital means rather than through a traditional retail...
Customer data is one of the most critical tools that direct-to-consumer brands possess. Traditionally, brands have used a middleman when selling products to their customers. DTC brands cut out this middleman, which gives them a more direct relationship with their...
Direct-to-consumer, or DTC brands, have often taken unconventional paths when it comes to advertising. For example, many utilize Instagram or other social media influencers to promote their product. Recently, DTC brands have started to move away from social media...
