Direct-to-consumer, or DTC brands, have often taken unconventional paths when it comes to advertising. For example, many utilize Instagram or other social media influencers to promote their product. Recently, DTC brands have started to move away from social media...
Digitally Native Vertical Brands, or DNVBs, are the future of retail. They have several unique traits that set them apart from traditional brands in “brick-and-mortar” locations. DNVBs offer a variety of options, rapid growth, and personalized service. As a result,...